STORIES / IN PARTNERSHIP: FALL 2021 + AIURE

CARE TAG

PARTNERING W/ NATURE FIRST
LAUNDRY PODS BY AIURE
FALL 2021 INTRODUCES A COLLECTION THAT IS
ALMOST ENTIRELY MACHINE WASHABLE

CHECK YOUR CARE TAG

*if it says "machine wash"...

CHOOSE ORGANIC

Instead of playing it safe and putting a tag that says dry clean only - for FW21, almost all our fabrications (including the silks) can be put in the washing machine and then in the dryer

Whats important is there’s convenience
In being able to have control over how your clothing is washed - you can choose something
organic and natural and soft
I think it’s really powerful
There’s freedom in it
That’s why I’m so excited to partner with NATURE FIRST by Aiure

It’s a new eco-collaborative homecare brand that reconnects us with NATURE and reminds us that we are part of IT...not APART.

This pod can be used like any other laundry pod but produces no chemical waste that can harm you, your clothing, or our world

FEW INTERESTING FACTS ABOUT SOAP BERRIES

• Soap berries are naturally antimicrobial and hypoallergenic, and an especially safe choice for babies and kids.
• The berries have been used for centuries to treat skin conditions in Ayurvedic, Chinese, and Greek medicine.

Find out more: NATURE'S FIRST by aiure
Images of FW21 captured by Kayt Jones
Muse Flora Carter
Shot On Location @ Raquel's Home In Topanga